User-focused, strategically redesigned website to align Cognizant's brand identity with user experience maps.
Cognizant helps companies modernize technology, reimagine processes and transform experiences so it was a big deal to be tasked with reimaging what their website could be. We deeply understood Cognizant's business, its customers, products, industry, and competitors. We development of an engagement brief, outlining our target audience, project limitations, vision for success, and necessary data and research.
...and 4 others.
First we held the "Unconventional Wisdom" Workshop to align project goals with Cognizant's operations, producing clear deliverables. Then we created the Engagement Brief to define project scope, limitations, and vision, including a data audit and identifying further research needs. My team and I conducted 37 interviews for a strategic assessment of Cognizant's brand perception. Developed refined personas and user stories, using collaborative workshops to define Cognizant's brand identity system and UX model. Transformed UX concepts into high-fidelity experience maps with prioritized touchpoints, then created an experience brief as a blueprint for design and strategy. Developed prototypes for real-world testing, refining UX/UI elements to ensure alignment with front-end needs. Created a detailed development guide for Cognizant's team, covering prototypes, animations, and UX affordances to streamline the handoff and implementation. Maintained focus on aligning Cognizant’s digital presence with its brand and customer needs, resulting in a website that exceeded stakeholder expectations.
Carl Sagan, Pale Blue Dot: A Vision of the Human Future in Space
"The significance of our lives and our fragile planet is then determined only by our own wisdom and courage. We are the custodians of life's meaning. We long for a Parent to care for us, to forgive us our errors, to save us from our childish mistakes. But knowledge is preferable to ignorance. Better by far to embrace the hard truth than a reassuring fable. If we crave some cosmic purpose, then let us find ourselves a worthy goal."
